Adobe Camera Raw Training CD


  • In Essentials of Adobe Camera Raw acclaimed Hollywood photo illustrator Lee Varis shares tips and techniques from his 30 years of experience as a photographer. With these techniques, you'll get richer colors, striking details, and perfect human skin tones every time.

Photoshop CS2 Paths Training CD


  • Rawformat Announces: Phototshop CS2 Paths Training CD

    In Photoshop CS2 Path Essentials Chris McCormack explores the world of Paths and Vector shapes in CS2, exposing the many ways they can be used to make selections, create special effects and even scalable vector graphics. Utilizing one of the most important tools ever found in Photoshop, Chris combines the newest features in CS2 to show you how to take Paths to a whole new level.

Photoshop Training CDs and DVDs

  • Photoshop Path Essentials Training CD
    In Photoshop CS2 Path Essentials Chris McCormack explores the world of Paths and Vector shapes in CS2, exposing the many ways they can be used to make selections, create special effects and even scalable vector graphics. Utilizing one of the most important tools ever found in Photoshop, Chris combines the newest features in CS2 to show you how to take Paths to a whole new level. More info here.
  • Photoshop Masters on DVD
    Three of the world's top Photoshop users and authors share their mastery of Photoshop and show how to retouch, edit, and maximize Photoshop.
  • Photoshop Elements training on DVD
    On the "Making Your Photos Look Great with Photoshop Elements" DVD, two top Photoshop gurus show the best techniques for refining, retouching, and printing digital camera photos and scanned images. Tap into the power of Photoshop Elements and learn how to make your pictures perfect.

OpenRaw

  • OpenRaw Discussion Group
    OpenRaw is a coordination list for photographers with the goal to motivate camera makers to open up their proprietary RAW formats for 3rd party programmers.

Join the Petition!

  • Make Your Voice Be Heard
    The camera companies need to know that photographers care about standards and want camera manufacturers to adopt DNG as a standard format.

    Click HERE to join the petition.

Books by Katrin Eismann

  • Photoshop Masking & Compositing


    Photoshop Masking & Compositing features in-depth tutorials on how to skillfully combine images to create fine-art images, contemporary illustrations, and insightful editorial content. Guru Katrin Eismann shows expert strategies and techniques to create accurate masks that maintain the finest detail in hair, translucency, and even smoke.

Photoshopnews

  • Photoshop News
    A great resource. Contains the latest info and techniques for passionate Photoshop users. Lots of Raw and DNG related info.

PhotoKit Sharpener

  • A great sharpening solution for Photoshop users
    Other products may provide useful sharpening tools, but only PhotoKit SHARPENER provides a complete "Sharpening Workflow". From capture to output, PhotoKit SHARPENER intelligently produces the optimum sharpness on any image, from any source, reproduced on any output device. But PhotoKit SHARPENER also provides the creative controls to address the requirements of individual images and the individual tastes of users.

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Comments

Zetetic Sastrugi

Canon's Take on RAW very similar to Nikon:

Recently Adobe announce a new "RAW" image format, the Digital Negative (DNG). What are Canon's thoughts on this?

The RAW file format is proprietary and is designed to extract the maximum information form the image. On the other hand there is value in standardization, which makes it easier for software to deal with the files. However standardization makes it more difficult to change and improve the format. With a proprietary RAW file we can make changes and improvements quickly to deal with advances in camera technology. We have no problems with the Adobe proposal for standardization, but for now we will stick with our own proprietary RAW format.

Barry Pearson

I've been trying to put the dilemma faced by Nikon & Canon into perspective, to see what their answer might be to: "A future in which Japanese corporations sell all the hardware and Adobe makes all the software and all the profit". I'll use my own case as an example, although I use neither Nikon nor Canon.

I bought Photoshop 6 in 2001, upgraded to CS in 2004 when I bought my 1st digital SLR, and I will probably upgrade to CS2 later this year. Surely that is a massive expenditure that hardware manufacturers can tap into?

Not really! In that time I have bought 2 35mm scanners, 2 printers, a digital SLR, 2 extra lenses with more to come, and some 1GB memory cards. I have spent more on scanners than Photoshop. More on printers. More on cameras. About as much on lenses so far. Far more on paper and ink than Photoshop! Photoshop (the top end version) is just about my cheapest expenditure on photography, and much of that was in the initial purchase, rather than the upgrades every year or 3. Surely I am not alone?

Why can software companies make a lot of money? Because, while software has large development costs, it has low manufacturing costs. So there are various models that software companies can adopt. They can go for a huge market, and sell it cheap. (Windows). They can go for a small market, and sell it expensive. (Photoshop is towards that end, but that are more extreme cases in other fields). They can spread the development cost over multiple products, and have a mixed model. (I assume that is what Adobe do with Photoshop & Elements). They can use a small, highly innovative, team, and sell into a niche market. And so on.

How can Nikon or Canon take advantage of this characteristic of software? Which model should they adopt? How can they hope to take money off us?

Are they going to try to divert my Photoshop expenditure to themselves, by supplying a genuine replacement for Photoshop? Get real! Are they really prepared to spend the development money needed to compete at that level? They have to live with the fact that they are competing for the rest of my budget, not the Photoshop part. (I suspect they hate that thought). And, besides, when spread over the years, it actually isn't that much.

If they tie their software to their hardware, they have immediately restricted their potential marketplace. Adobe can sell to both Nikon and Canon, as well as the rest, and in fact sold Photoshop 6 to me long before I bought a digital camera that even could be tied to a photo-editor. And if you have a smaller market, you need to sell at a higher price to recover your development costs, or spend less on development in the first place. (The hardware manufacturers appear to be doing the latter!)

Whatever they do, if they tie the software to the camera, its price will appear to be part of the price of the camera. And if the photographer is working to a budget, that means fewer hardware purchases, or buying a cheaper model. Do Nikon and Canon make relatively more profit on top end or cheaper models? If it is on top end models, they surely don't want to cause people to buy cheaper models! (Perhaps they hope to cause photographers to work to a higher photographic budget?)

"Vertical integration" of hardware and software must be tempting to them, but even IBM, which did well out of it in the computer business for a long time, fell down eventually.

I am not about to spring a surprise answer, or prove that Nikon and Canon are wrong to try to make money out of software. I simply don't know! But I would hate to be the person changed with solving their dilemma. It isn't a "Japan versus the West" problem, it is a "hardware versus software" problem. And they chose to get into hardware!

The comments to this entry are closed.

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