David Riecks is chair of the Imaging Technology Standards committee and participated in creating "A Metadata Manifesto" which is being distributed at the Microsoft Pro Photo Summit. As with RAW files, a solid cohesive standard for metadata and usage can help remove much of the confusion that surrounds workflow, storage, retrieval, and a host of other issues.
The Manifesto Asserts:
"Without effective systems in place for identifying and managing digital assets, everyone working with digital images is adversely affected. Resources are wasted, opportunities are lost, liability increases and intellectual property rights are eroded."
The three guiding principles the Manifesto puts forth are:
- Metadata is essential to identify and track digital images.
- Ownership metadata must never be removed.
- Metadata must be written in formats that are understood by all.
Three core action items:
- We need industry wide commitment to use metadata.
- We need to embrace metadata standards and best practices that have a consistent world-view approach.
- We need technology that makes it easy to embed metadata, preserve it, and facilitate tracking and rights management.
Get the full Manifesto here.